71 steps in 14 stages. Each step has an owner, a date, the tools, exactly what to do, and how we know it is done. Tick a step when it is finished; the whole team sees progress.
Recommended vendor for each need, with alternatives and indicative 2026 prices. Confirm current prices with each vendor before buying.
| Need | Suggested | Alternatives | Indicative price | Steps |
|---|---|---|---|---|
| Sending domainsAt-cost renewals, DNS already on Cloudflare, easy DNSSEC. Keep abilityglobal.io at GoDaddy. | Cloudflare Registrar | Porkbun, Namecheap | About $10 to $12 a year per .com at cost | 6.1, 6.2 |
| Cold inboxes (Microsoft and Google)Real Microsoft 365 and Google Workspace tenants with bulk setup. Avoid shared-IP look-alike Microsoft inboxes for bank and CISO buyers. | Mailscale (chosen) | Maildoso, Zapmail, InboxKit, Primeforge | Quote per inbox; market range about $2.50 to $4.50 per Microsoft inbox a month | 6.3, 6.4 |
| Sending, warmup and uniboxInbox rotation, spintax, warmup, AI replies, placement tests and an MCP server for Claude. | PlusVibe (chosen) | Instantly, Smartlead | From about $37 a month; warmup included | 6.5, 9.1, 10.1 to 10.5 |
| Lead dataICP search and enrichment, connected to Claude. | Apollo (chosen) | Clay, Lusha | Paid seat plans; check current Apollo pricing | 7.2, 11.2 |
| Research and scrapingBuying signals, hiring posts, tech stack and news for personal first lines. | Claude + Apify (chosen) | PhantomBuster | Apify usage-based, free tier then paid plans | 7.3, 7.4 |
| Email verificationLowest cost per check with solid accuracy for the full list. | MillionVerifier (chosen) | ZeroBounce, Bouncer | About $37 per 10,000 checks | 7.6, 11.2 |
| Second verification passRe-checks catch-all and unknown results before they enter a campaign. | NeverBounce (chosen) | Scrubby for catch-all domains | About $80 per 10,000 checks | 7.6, 5.4 |
| DMARC monitoringReadable aggregate reports needed before moving DMARC to reject. | EasyDMARC | dmarcian, DMARCLY, Postmark DMARC digests (free) | Free tier; paid from about $18 to $36 a month for 2 domains | 2.2, 4.1, 4.3 |
| Deliverability score and placement10/10 score per inbox plus seed placement across Gmail and Outlook. | mail-tester, PlusVibe and Mailscale tests (chosen) | GlockApps | mail-tester low-cost credits; GlockApps free 3 tests then from $59 a month | 2.4, 6.6, 8.5 |
| Reputation dashboardsDomain and spam rate signals straight from Gmail and Outlook. | Google Postmaster Tools | Microsoft SNDS | Free | 1.3, 11.1 |
| Opt-in bulk email laneSeparate news subdomain for newsletters, never mixed with cold sending. | Brevo | Amazon SES, Mailchimp | Brevo tiered plans; SES about $0.10 per 1,000 emails | 5.1 to 5.5 |
| CRM and pipelineReplies, meetings and deals in one place, linked to Claude. | HubSpot Starter | Pipedrive | Per-seat monthly plans | 9.2, 12.6 |
| AutomationPlusVibe to Claude to Slack to CRM reply routing. | n8n | Make, Zapier | Self-host free or cloud plans | 9.2 |
| Meeting bookingRound-robin booking links for US and GCC hours. | Calendly | Cal.com | Free tier; paid per seat | 9.3, 12.1 |
| Team alertsHot replies, daily health report and auto-pause alerts. | Slack | Microsoft Teams | Existing workspace | 9.2, 11.1 |