Ability Email Launch Runbook
Ability
Team runbook · 20-day setup, 17 Sep to 6 Oct 2026

From domain health to signed clients, step by step

71 steps in 14 stages. Each step has an owner, a date, the tools, exactly what to do, and how we know it is done. Tick a step when it is finished; the whole team sees progress.

Team progress0% 0 of 71 steps
Progress saved on this device
Track A · Main domain healthStages 0 to 5: fix abilityglobal.io to 10/10 and open the opt-in bulk lane.
Track B · Cold outreach engineStages 6 to 10: domains, data, messaging, automation, launch to 1,008 a day.
Track C · Run and winStages 11 to 13: daily operations, meetings to proposals, review and scale.
ApolloLead generation
Find ICP contacts and enrich them through the Claude connector.
Claude + ApifyResearch and scrapers
Buying signals, lead scoring, personal lines, copy and reply drafts.
MillionVerifierRecipient verification
Bulk check every lead before it enters a campaign.
NeverBounceRecipient verification
Second check on catch-all and unknown results.
MailscaleInboxes and test runs
Native inboxes on the 22 sending domains, plus marketing-style test runs.
PlusVibeSending engine
Warmup, inbox rotation, spintax, campaigns, replies and casual inbox tests.
mail-testerDeliverability score
10/10 check for the main domain and every sending inbox.
ClaudeAI and automation layer
Skills, health reports, evidence checks, meeting briefs and scopes.

Suggested service providers

Recommended vendor for each need, with alternatives and indicative 2026 prices. Confirm current prices with each vendor before buying.

NeedSuggestedAlternativesIndicative priceSteps
Sending domainsAt-cost renewals, DNS already on Cloudflare, easy DNSSEC. Keep abilityglobal.io at GoDaddy.Cloudflare RegistrarPorkbun, NamecheapAbout $10 to $12 a year per .com at cost6.1, 6.2
Cold inboxes (Microsoft and Google)Real Microsoft 365 and Google Workspace tenants with bulk setup. Avoid shared-IP look-alike Microsoft inboxes for bank and CISO buyers.Mailscale (chosen)Maildoso, Zapmail, InboxKit, PrimeforgeQuote per inbox; market range about $2.50 to $4.50 per Microsoft inbox a month6.3, 6.4
Sending, warmup and uniboxInbox rotation, spintax, warmup, AI replies, placement tests and an MCP server for Claude.PlusVibe (chosen)Instantly, SmartleadFrom about $37 a month; warmup included6.5, 9.1, 10.1 to 10.5
Lead dataICP search and enrichment, connected to Claude.Apollo (chosen)Clay, LushaPaid seat plans; check current Apollo pricing7.2, 11.2
Research and scrapingBuying signals, hiring posts, tech stack and news for personal first lines.Claude + Apify (chosen)PhantomBusterApify usage-based, free tier then paid plans7.3, 7.4
Email verificationLowest cost per check with solid accuracy for the full list.MillionVerifier (chosen)ZeroBounce, BouncerAbout $37 per 10,000 checks7.6, 11.2
Second verification passRe-checks catch-all and unknown results before they enter a campaign.NeverBounce (chosen)Scrubby for catch-all domainsAbout $80 per 10,000 checks7.6, 5.4
DMARC monitoringReadable aggregate reports needed before moving DMARC to reject.EasyDMARCdmarcian, DMARCLY, Postmark DMARC digests (free)Free tier; paid from about $18 to $36 a month for 2 domains2.2, 4.1, 4.3
Deliverability score and placement10/10 score per inbox plus seed placement across Gmail and Outlook.mail-tester, PlusVibe and Mailscale tests (chosen)GlockAppsmail-tester low-cost credits; GlockApps free 3 tests then from $59 a month2.4, 6.6, 8.5
Reputation dashboardsDomain and spam rate signals straight from Gmail and Outlook.Google Postmaster ToolsMicrosoft SNDSFree1.3, 11.1
Opt-in bulk email laneSeparate news subdomain for newsletters, never mixed with cold sending.BrevoAmazon SES, MailchimpBrevo tiered plans; SES about $0.10 per 1,000 emails5.1 to 5.5
CRM and pipelineReplies, meetings and deals in one place, linked to Claude.HubSpot StarterPipedrivePer-seat monthly plans9.2, 12.6
AutomationPlusVibe to Claude to Slack to CRM reply routing.n8nMake, ZapierSelf-host free or cloud plans9.2
Meeting bookingRound-robin booking links for US and GCC hours.CalendlyCal.comFree tier; paid per seat9.3, 12.1
Team alertsHot replies, daily health report and auto-pause alerts.SlackMicrosoft TeamsExisting workspace9.2, 11.1